A purpose-built venture creation engine

SIDEKICK’s proprietary approach to building high-impact startups is designed to de-risk and accelerate business growth in a way that reflects our philosophy: founders first, always.

Joining the SIDEKICK studio

If you’re looking for more than just capital to take your startup to the next level, then SIDEKICK might be the right place for you.

However, we’re looking for the sharpest ideas – concepts and products that have the power to make real change. That’s why our startups go through a rigorous application process to make sure they’re the right fit for our studio. All companies who become part of our studio pay an initial gate fee to join, but what you’ll get in return is much, much more.

Step by step

Our 18-month cycle follows six phases – increasing success through hands-on support while generating local impact.

1

Ideation

We source and shape high-potential startup ideas by identifying problems aligned with the SIDEKICK thesis.

2

Validation

Ideas are tested quickly through market research, customer discovery, and feasibility scoring to ensure real demand.

3

Minimum Viable Product (MVP)

We develop lean, functional prototypes using in-house teams or trusted partners, focused on solving the core problem.

4

Go To Market (GTM)

With brand, positioning, and customer acquisition strategies in place, we guide startups through their first traction milestones.

5

Growth and Funding

We support early revenue generation, investor outreach, and next stage funding readiness to accelerate startup momentum.

6

Spin out and scale

Once validated, ventures exit the studio model with a clear growth plan, continued access to support, and a path to scale.

Our expertise

Through our experience team and trusted partners, we deliver more than just advice and guidance. SIDEKICK delivers practical solutions and services for every stage of growth while you’re in the studio.

We help founders navigate IP and legal advice, give them standout brand and marketing support, and provide product development and guidance to bring their MVPs to market. And, when a business starts reaching the end of the SIDEKICK journey, we get talking to investors and help founders make connections with further capital.

The SIDEKICK way

If you’re looking for more than just capital to take your startup to the next level, then SIDEKICK might be the right place for you.

However, we’re looking for the sharpest ideas – concepts and products that have the power to make real change. That’s why our startups go through a rigorous application process to make sure they’re the right fit for our studio. All companies who become part of our studio pay an initial gate fee to join, but what you’ll get in return is much, much more.

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Let’s build

Whether you’re a startup founder needing a SIDEKICK or an investor looking to help build the future, we should talk.